The world is changing and some people are having trouble keeping up and/or changing with it. I don’t get offended very often by sexism, stupid comments or ignorance. I just shake my head and move on. Today however I actually reacted. I wasn’t exactly pissed off, it was more like “seriously?”
There was a suggested post on my Facebook for some product that will make you grow/regrow long luxurious hair quickly. I was a little confused why I was targeted for such an ad since I cut my hair off this year (probably asked and answered). I haven’t looked up anything to do with long hair or hair products of any type, plus I don’t experience hair loss (the ad does not really target this, it barely mentions hair loss). Normally I ignore ads on FB unless they are writing related but this one grabbed my attention.
Really? I had an irritated moment. I immediately thought “I don’t give a shit what 93% of men prefer.” Then I laughed. I clicked on the ad and it got even more ridiculous. Besides the misspellings there was only bold unsubstantiated claims and ego wrenching statements. The first line of the ‘article’ said that a woman’s hair is her livleyhood. Yes spelled that way. Then added:
According to a recent survery 93% of men agreed that a women’s hair is the most important attribute over all others.
Again, yes with the spelling. The reader is called girlfriend, which implies it’s written by a woman (for shame) and apparently researchers were stunned by the results. FFS people. It’s offensive that they are saying most men won’t find me attractive unless I use their product and grow my hair long. It’s more offensive that they think I would be swayed by this.
Do they think every woman with short hair is going to read their ad and say ‘Guess I better get to growing it out or I’m gross?’ Oh and I better tell my daughter to cut her long hair off since she doesn’t like men. That way she only has to fend off 7% male attention. The ad stated women with longer hair are more confident. GIRLFRIEND, do you know how much confidence it takes to pull off a pixie cut?
I don’t care what anyone else thinks I should look like/be/think. Ads don’t manipulate me. Not even Jif commercials work on me (choosy moms…). It’s a dumb way to market a product. It’s like saying “93% of women prefer men who don’t wear skinny jeans.” Wait, maybe that’s just me…Ignore that last part and Justin if you’re reading this, PLEASE don’t buy skinny jeans just because I was being hypocritical!
Now I’m not going to lie, I believe it’s probably true that the majority of men like long hair. I hope most women don’t care. My husband likes my hair long or short but even if he wanted it long I wouldn’t grow it out again. I prefer it short so short it stays. I can’t be short hair shamed. Even if it affected my ego I remember what it’s like to have tangles and I’m never going back! How I look shouldn’t be determined by the wishes of anyone but me.
Unfortunately since curiosity got the better of me and I clicked the ad, I will be getting more and more ads like it. They will fit right in with all the other unusual things popping up after doing research for stories. I’m writing about a war with ghosts so you can imagine the kinds of stuff I’ve looked up.
***NSA I am a writer, I only want to know how to make homemade weapons with salt ammunition and how long it takes to drown a possessed person for my book!***
If nothing else good came of this the ad got me writing when I didn’t feel like it. So thanks dumb sexist ad.
Sidenote: If you are wanting longer, thicker, fuller hair and want to try a product like this, go for it. You do you.